I have to hand it to Chabad from time to time (although they wouldn’t take it directly from me) — they’re very, very slick about promoting Judaism, and whoever comes up with a lot of their campaigns is very sharp and very adroit.

Their latest thing is sukkot on bicycles. They are pedaling these things around in cities around the world, and inviting Jews in to pray and eat. There isn’t much room, but they are apparently kosher (fit for use), as you would expect.

The pictures are priceless.

Bike sukkot

Sukkot on bikes in New York City, courtesy of Chabad’s outreach movement. The large text says “Your sukkah has arrived!”


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